Help the NSPCC

answer 10,000 calls

Together, we’re giving kids a brighter future


At CALPOL® we’re delighted to have partnered with the NSPCC to help give children a brighter future.


Helping the NSPCC helpline answer 10,000 calls


CALPOL® will make a donation to the NSPCC for every pack sold in selected retailers during selected periods to help the NSPCC helpline answer more calls from adults worried about a child.*

The helpline


Their helpline is here every day for any concerned adult, to provide expert, confidential support about a child, for any issue big or small.


If a child’s in danger, the staff on the helpline know how to help and can take immediate action when it’s needed. It’s also here to help parents and carers with a whole range of questions. Whether it’s deciding what’s the right age to leave a child home alone, what to do about bullying or how to keep children safe online, the helpline is a listening ear and a helping hand.


It costs £5 for the NSPCC to answer each call to their helpline. If you’d like to support them and make sure they’re there every day to protect children, you can donate here.


Worried about a child’s safety?


If you’re worried about a child – whether it’s big or small – contact the helpline. Almost half of the concerns they heard about last year were so serious they had to involve the police or social services. But even if your worry seems small, they’re here to help.

Call the helpline on

0808 800 5000

Find out more here.


Look out for the CALPOL® and NSPCC partnership in the below stores*

Together we’re giving kids a brighter future

*Johnson & Johnson Limited will donate 5p to NSPCC per CALPOL® product sold in Boots from 31st July – 10th September; Tesco 14th August – 24th September; Superdrug 11th September – 8th October; & Asda 14th September – 12th October in 2019 in the UK. 10,000 calls would require a minimum donation of £50,000. NSPCC is a registered charity (England and Wales 216401; Scotland SC037717).  UK/CA/19-14066

Photography by Tom Hull. The children and adults pictured are models.